December 1, 2014
Is anybody happy with the choices women have had up till now for management of their bladder leakage problems? Have you walked down the aisle at your local drugstore with all the absorbent pads and protective underwear lately? It looks like the 80’s in there – nothing’s changed! And women are still faced with the same embarrassing risk of urine leakage.
(And by the way, if you think you’re the only one with this little problem, consider why the store has shelf after shelf after shelf of these products – heck, they take more space than shampoo products do! Everyone tries to build a better pad, but no one has come up with a new concept — until now.)
Female Incontinence Pads Are Outdated
Every manufacturer of female pad products wants to entice you with their technology twists and pictures of active women. Some variation of “our pad holds more pee than the other guy’s pad” is supposed to make you sprint to the store to purchase the latest in bladder control. They want to wow you with demonstrations of just how much water you can pour in their pad: “Look, we twisted it and nothing dripped out!” That’s a great story for wiping up kitchen spills, but not for something to place near a rather sensitive part of your own body. Plus, just how active are you when you have a full pad weighing you down?
Now, to be fair, that’s not all bad – some of these folks have done some pretty impressive stuff with absorbent technologies. But what they all have in common is that they want to contain the damage after the ‘accident’ has already happened. Contain the pee leakage before it shows through your clothing and really causes an embarrassment.
Preventing Stress Incontinence Before It Happens
But what if the accident didn’t happen? That’s the question that guided us and drove us to think differently for all women impacted by incontinence. How do we move from damage control to accident prevention?
We looked at the physiology of stress urinary incontinence (“SUI”) and knew there were better ways to address this. We got busy and conducted research and interviewed women who suffered from stress incontinence to the point where it was impacting their quality of life. And with trial and error (especially the trial part – tens of thousands of days of trial with hundreds of women) we got to Finess.
Why Finess Is Your Best Solution for Bladder Leakage
With Finess, we are focused on how to significantly reduce, or even eliminate, the leaks associated with SUI incidents. You know, those “oh shoot” moments when you sneeze, cough or lift your daughter or grandson.
When going shopping or travelling, we want you to take in your surroundings and not immediately locate all of the ladies rooms. Going to an unfamiliar place should not trigger fear of a bladder accident.
The need to only wear a wardrobe of dark skirts and slacks so accidents won’t show should be a thing of the past. While lugging around a just-in-case extra garment in your car, or stashing it in a (humongous) purse will no longer weigh you down.
We want you to be concentrating on where your tee shot went instead of whether you leaked during your swing. Same thing on the tennis court. Or with your Tuesday walking group. When you are doing the downward dog at the yoga studio, your focus is on your pose and not your pad.
Take Back Your Lifestyle with Finess
Simply put, we want you to get back to the lifestyle you had before you started to become self-conscious about controlling your bladder and having an accident. When you felt empowered to jump on a trampoline and chase after your dog.
We designed Finess with your discretion in mind, from the product itself – very small, very soft – to the packaging that more resembles your high-end make-up products than something to control urinary incontinence. You can comfortably stash the understated Finess package in the bathroom cabinet and discreetly keep the product in your purse without anyone ever knowing. Of course, when you are able to jump for joy without an accident, you may want to tell everyone about how you got your lifestyle back.
Confidentiality doesn’t just stop with the packaging. We have made it easy and discreet for you to buy Finess online. Right here, straight to your doorstep. Skip the awkward moment at the drugstore checkout. Never run out of protection. Always be in charge of your choices. Isn’t it time women had the option to stop leaks before they happen? Isn’t it time to try Finess?